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Equity & Retainer

How the equity and retainer actually trade off.

The equity position is optional. It exists to lower what you pay in cash — not as a requirement to work with Mentec.

How it works

One lever, two settings.

Every Mentec engagement is paid for through the same two components — a retainer, and optionally, an equity position. Only the balance between them changes.

The trade-off

More equity, less cash. Less equity, more cash.

Illustrative — not a fixed rate card

The exact reduction is agreed per partnership, but the direction always holds: more equity, less cash retainer.

100 No equity stake Standalone advisory fee 55 With equity stake Reduced to reflect the equity position -45%
FAQ

The questions this usually raises.

Is an equity position required to work with Mentec?

No. It's optional. Some partners prefer to keep it a straightforward cash arrangement, and that's a completely workable version of the same engagement.

So what actually changes if I take it?

The retainer. Taking an equity position lowers the cash retainer, because part of Mentec's return is then tied to the enterprise value we help build — not just the monthly fee.

What if I don't want to give up equity?

Then the retainer is set higher, structured as a standalone advisory fee. No equity changes hands, and the scope of work — strategy, planning, execution — doesn't change either way.

How is the split actually decided?

Case by case, during the proposal stage, based on the business and what's being asked of the engagement. There's no fixed formula published here because there isn't one in practice.

Start here

Talk through which setting fits your business.